IMARC Group, a leading market research company, has recently released a report titled "Bleaching Agents Market Size, Share, Trends and Forecast by Product Type, Form, End-User Industry, and Region, 2025-2033." The study provides a detailed analysis of the industry, including the global bleaching agents market share, size, trends, growth and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Market Overview
The global bleaching agents market was valued at USD 907.96 Million in 2024 and is expected to reach USD 1,246.02 Million by 2033. It is projected to grow at a CAGR of 3.40% during the forecast period from 2025 to 2033. The market’s growth is driven by rising demand in industries such as textiles, paper, and cleaning products, along with innovations in eco-friendly and sustainable bleaching formulations responding to increased environmental awareness.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Bleaching Agents Market Key Takeaways
- Current Market Size: USD 907.96 Million (2024)
- CAGR: 3.40%
- Forecast Period: 2025-2033
- Asia Pacific dominates with a 45.2% market share in 2024, driven by strong textile, paper, and food processing industries.
- Chlorine dioxide is the largest product type, holding about 41.5% market share due to its effectiveness and lower environmental impact.
- Liquid form leads with around 70.7% market share because of versatility and ease of use.
- Pulp and paper industry is the leading end-user, accounting for 35.8% market share, driven by demand for whitening and brightening solutions.
- Growing demand for eco-friendly bleaching agents and technological advancements are shaping market dynamics.
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Market Growth Factors
The global bleaching agents market is mainly driven by the global demand for processed food products and the demand for added color and quality to such products makes them indispensable. In 2024, processed food export value from the US is projected to be $38.84 billion and export quantity is 11.15 metric tons, growing at a CAGR of 2.9% since 2015. The product is widely used as a whitening and brightening agent in textile and paper and pulp industry.
Environmental concerns create a growing demand in eco-friendly bleaching agents. To meet global sustainability goals, companies invest in sustainable non-toxic biodegradable bleaching agents. Evonik released carbon-neutral hydrogen peroxide along with a "Way to GO2" sustainability certificate. Wella Company uses it. Future regulatory and consumer demand for more sustainable products should spur innovation.
Technological advancements are also poised to drive the market forward into the future. Nuberg EPC in partnership is building one of the advanced Hydrogen Peroxide manufacturing plants in Indonesia having capacity of 40000 MTPA because chemicals perform better, pollution and wastage lessen, control betters, energy saves, and waste reduces during production, keeping in mind sustainable technologies and industrial growth because high-performance bleaching chemicals require more.
Bleaching Agents Market Segmentation
Analysis by Product Type:
- Azodicarbonamide
- Hydrogen Peroxide
- Ascorbic Acid
- Acetone Peroxide
- Chlorine Dioxide
- Others
Chlorine dioxide leads in 2024 with around 41.5% market share. It is preferred for its strong bleaching properties, effectiveness in stain removal, and lower environmental impact compared to traditional agents.
Analysis by Form:
- Powder
- Liquid
Liquid form dominates with approximately 70.7% market share due to its versatility, ease of application, superior efficiency, precise dosage control, and better handling/transport ease, especially suitable for large-scale industrial use.
Analysis by End-User Industry:
- Pulp and Paper
- Textile
- Construction
- Electrical and Electronics
- Water Treatment
- Healthcare
- Others
Pulp and paper is the leading end-user industry with about 35.8% market share. The sector requires bleaching agents to whiten and brighten paper products and progressively adopts eco-friendly agents in response to environmental regulations.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific holds the dominant market position with a 45.2% share in 2024. The region’s dominance stems from its strong presence in textiles, paper, and food processing industries — major consumers of bleaching agents. Rapid industrialization and expansion in manufacturing activities in countries like China, India, and Japan fuel demand. Growing awareness regarding product quality and sustainability further stimulates market growth. Thus, Asia Pacific is anticipated to continue leading the bleaching agents market.
Recent Developments & News
- April 2025: Valmet announced supplying Grasim Industries with a new bleach plant and upgrades at its Karnataka, India site, including ozone bleaching technology and new evaporator effects, with installation planned for early 2026.
- March 2025: Domestos expanded its Power Foam range with Bleach Foam, a variant containing bleach, designed for superior cleaning and whitening, especially for toilets and bathroom surfaces.
- March 2025: Nouryon launched Eka HP Puroxide, the Nordics’ first low-carbon footprint hydrogen peroxide produced using fossil-free hydrogen and renewable electricity, reducing carbon emissions by up to 90%, aiding industry compliance with Scope 3 reduction targets in Europe.
Key Players
- BASF
- Aditya Birla Chemicals
- Evonik
- Solvay
- Akzonobel
- Hawkins, Inc.
- Siemer Milling
- Peroxychem
- Supraveni Chemicals
- Spectrum Chemicals
- Engrain
- Gujarat Alkalies and Chemicals
- Unilever
- The Procter & Gamble Company
- The Clorox Company
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