Market Overview

The Mexico smartphones market size reached 22.76 million units in 2024 and is expected to grow to 29.95 million units by 2033, exhibiting a CAGR of 3.10% during the 2025-2033 forecast period. The market growth is propelled by increasing digital connectivity, expanding e-commerce platforms, and rising consumer demand for advanced features such as 5G, AI, and enhanced cameras. The youthful demographic and growing mobile banking and social media usage also contribute significantly to smartphone adoption.

Study Assumption Years

●     Base Year: 2024

●     Historical Year/Period: 2019-2024

●     Forecast Year/Period: 2025-2033

Mexico Smartphones Market Key Takeaways

●     Current Market Size: 22.76 Million Units in 2024

●     CAGR: 3.10% (2025-2033)

●     Forecast Period: 2025-2033

●     Growing internet penetration and affordable mobile data services are major growth drivers, boosting smartphone adoption across urban and rural Mexico.

●     E-commerce expansion and omnichannel retail strategies enhance availability and convenience, fueling sales growth.

●     Demand for affordable smartphones with advanced features like high-resolution cameras and long battery life remains strong.

●     The rollout of 4G and expansion of 5G infrastructure encourage consumers to upgrade to compatible devices.

●     Refurbished and second-hand smartphone popularity widens market access for budget-conscious buyers.

Sample Request Link: https://www.imarcgroup.com/mexico-smartphones-market/requestsample

Market Growth Factors

The Mexico smartphones market growth is largely attributed to the high penetration of high-speed internet access and the availability of low-cost mobile data. The improved mobile network infrastructure, which addresses non-urban and rural areas, enables users to use digital services, entertainment and social networks on smartphones. The introduction of 4G and the expansion of 5G networks have increased the demand for 4G and 5G compatible devices. The rollout of affordable mobile data plans from local telecommunications service providers made the internet more accessible through smartphones, further increasing smartphone adoption in anticipation that it will propel the smartphone market's growth.

Smartphone sales have risen due to e-commerce marketplaces and omnichannel retail growth in Mexico. E-commerce marketplaces and direct-to-consumer platforms provide to consumers a wider choice of smartphone brands, models and offers, along with added convenience and price transparency. First-time buyers and upgraders are drawn in through promotions, flash sales, and finance programs. Customary electronics retailers adopted online and offline sales channels toward expansion of the reach of products and provision of a better shopping experience for urban and rural consumers, who become more aware of the latest smartphones. This smooth shopping experience fosters demand in response, prompting brands to compete and accelerate market growth.

Smartphones with many features available to consumers at an affordable price point remain the main drivers of smartphone growth in Mexico. Consumers are looking toward phones with large screens, high resolution cameras, longer battery life and other features at affordable price points. This approach has inspired many global and regional players to introduce budget models with many premium features and has led to a burgeoning secondary market for refurbished and second-hand devices. Still, even the lowest-end versions are expected to be capable of gaming, social network support and mobile payments, and are increased by consumer interest in such features.

Market Segmentation

Operating System Insights:

●     Android

●     iOS

●     Others

The market is analyzed based on operating systems including Android, iOS, and others.

Display Technology Insights:

●     LCD Technology

●     OLED Technology

The market segmentation includes display technologies: LCD and OLED.

RAM Capacity Insights:

●     Below 4GB

●     4GB - 8GB

●     Over 8GB

The report breaks down the market by RAM capacity into below 4GB, 4GB to 8GB, and over 8GB categories.

Price Range Insights:

●     Ultra-Low-End (Less Than $100)

●     Low-End ($100-<$200)

●     Mid-Range ($200-<$400)

●     Mid- to High-End ($400-<$600)

●     High-End ($600-<$800)

●     Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

The price segmentation covers ultra-low-end to ultra-premium ranges, offering detailed market insights.

Distribution Channel Insights:

●     OEMs

●     Online Stores

●     Retailers

The distribution channels include OEMs, online stores, and retailers, reflecting diverse market access points.

Regional Insights:

●     Northern Mexico

●     Central Mexico

●     Southern Mexico

●     Others

The market is segmented by major Mexican regions including Northern, Central, Southern Mexico, and others.

Regional Insights

Northern Mexico is identified as the dominant region in the Mexico smartphones market. Specific statistics such as market share or CAGR by region are not explicitly provided in the source. The regional segmentation analysis highlights key areas driving market demand and growth, supporting an understanding of geographic significance within Mexico.

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=34517&flag=C

Recent Developments & News

In October 2023, Samsung Electronics Co., Ltd. announced the launch of its worldwide self-repair initiative in Mexico and Brazil. This program aims to offer customers convenient repair options to extend the lifecycle of Galaxy devices, promote device longevity if fixed properly, and reduce electronic waste.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302