IMARC Group, a leading market research company, has recently released a report titled “Toilet Care Market Report by Product (Liquid Toilet Cleaners, Toilet Rim Blocks, and Others), Application (Household, Commercial), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the toilet care market trends, growth, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How Big Is the global toilet care market?
The global toilet care market size reached USD 10.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.72% during 2025-2033.
Increasing Hygiene Awareness and Health Concerns
The toilet care market is seeing a rapid rise in the toilet care market due to the growing consumer awareness about hygiene and the maintenance of good health. More and more concerns about bacterial contamination, bad smells, and the overall cleaning of the bathroom have led both homes and businesses to buy better quality toilet care products. Government initiatives, public health campaigns, especially in non-Western countries, are highlighting the need for proper sanitation in order to lower the risk of viral infections, and this trend is further supporting the toilets care demand. Besides, urbanization and the increase in disposable incomes have also played their part in the rise of cleaning products which have become consumers’ favorite for the reason of their convenience and effects. People are increasingly looking for products that not only purify their toilets but also disinfect and deodorize, which is just what the market for liquid cleaners, gels, toilet blocks, and automated cleaning systems provides. In addition to that, the modern housing trend, the rise of office buildings, and the development of the hospitality sector have become some of the new directions of market growth. This trend of customers focusing more on hygiene and cleaning becoming part of their daily routine, has led and will continue to lead a rise in toilet care product use throughout 2025 and so staging the segment as an essential aspect of household and commercial maintenance practices.
Product Innovation and Sustainable Formulations
The toilet care market has been lifted by the toilet industry's technological innovations and the use of creative product formulations. To match changing consumer preferences, manufacturers are putting out products that are more efficient in cleaning, have antimicrobial qualities, are long-lasting in fragrance, and are made of green-friendly ingredients. The demand for biodegradable cleaners, the popularity of non-toxic formulations and the use of refillable dispensers among consumers with environmental commitments are all factors that contribute to the growth of the eco-conscious market. Products like gel toilets scented with aromatics and multifunctional ones which integrate stain removal, deodorization, and disinfection functions are conquering new markets mainly for that of the convenience and excellent performance they provide. Moreover, the rising presence of automation and sensor-based cleaning systems seems to be playing a big part as far as convenience is concerned as manual labor is reduced and hygiene is being improved. Such developments make it possible for marketers to differentiate their brand and accommodate the needs of both households and manors requiring upper-grade solutions.
Expansion of Commercial and Institutional Applications
Industry buyers are often inclined to select disinfectants, toilet cleaners, and automated systems in large quantities for purchase as they are useful in easing business operations, lowering labor prices, and maintaining cleanliness at the same level continually. The tourist and hotel industry is particularly located in city centers and places of heavy traffic. It is there where the sector is getting the desire for toilet care products that are not only efficient but also nice-smelling to soar. Regulations imposed by the government on cleanliness and hygiene standards in public and private facilities strengthen the adoption of authorized and safe cleaning products. The commercial and institutional segment has been a major source of the toilet care market growth. Offices, hotels, restaurants, hospitals, schools, and public facilities need cleaning and restroom maintenance on a regular basis in order to maintain hygiene and meet safety regulations.
As commercial infrastructure and urbanization are expanding worldwide, it is predicted that demand for toilet care solutions in institutional and commercial settings will continue to grow throughout 2025, thus reinforcing the market’s overall growth and highlighting the significance of maintaining clean and hygienic environments.
Toilet Care Market Trends 2025
In 2025, the toilet care market is characterized by eco-friendliness, automation, and multifunctionality as some of the key trends. The use of environmentally friendly products containing biodegradable components, lessening the number of chemicals used, and recyclable packaging has become the preference of environmentally conscious consumers.
Moreover, automated and sensor-based cleaning systems are becoming more common in commercial and high-end residential areas, and they are appealing because they are convenient, provide hygiene that is consistent, and require less manual labor. The use of multipurpose cleaners, in which the deodorizing, disinfecting and stain-removal features are combined, is taking hold of the market owing to its effectiveness and low-cost nature. Furthermore, fragrance is also a significant factor as a long-lasting, customizable scent enhances the user’s experience.
In addition, smart restroom management solutions are being combined with monitoring technologies, such as, tracking product usage and timing cleaning schedules, specifically in places with high traffic. Moreover, the growth of e-commerce and online retail channels is making the market more accessible, so consumers can access a wider variety of products and get more information to help them decide what to buy.
Since hygiene, sustainability, and convenience are becoming more important, these trends are likely to have a major impact on the growth of the toilet care market during 2025 when the launch of new, innovative and eco-friendly solutions taking center stage for both residential and commercial adoption is to be expected.
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Industry Segmentation:
Breakup by Product:
- Liquid Toilet Cleaners
- Toilet Rim Blocks
- Others
Breakup by Application:
- Household
- Commercial
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Who are the key players operating in the industry?
The report covers the major market players including:
- Dabur India Ltd
- Dainihon Jochugiku Co Ltd.
- Ecover
- Henkel AG & Co KGaA
- Kao Corporation
- Reckitt Benckiser Group PLC
- The Clorox Company
- The Procter & Gamble Co.
- Unilever plc
- Werner & Mertz GmbH
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