Summary:

• The global hair serum market size reached US$ 1,232.2 Million in 2023.
• The market is expected to reach US$ 2,338.9 Million by 2032, exhibiting a growth rate (CAGR) of 7.2% during 2024-2032.
• Based on the region, the market is classified into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
• By the nature, the market is segmented into organic and conventional.
• Based on the product type, the market is divided into hair treatment serum and hair styling serum.
• On the basis of the distribution channel, the market is categorized into supermarkets and hypermarkets,
• specialty stores, pharmacy and drug stores, online stores, and others.
• The growth of e-commerce is making it easier for customers to access a wide range of products. Innovation in natural and organic hair serums is catering to the rising preference for chemical-free and eco-friendly products.
• The growing influence of social media and beauty influencers is shaping consumer preferences toward professional-grade serums.