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Beauty Brands Are Solving for the Consumer. They Should Be Solving for the Need. | #cultural Intelligence

Beauty Brands Are Solving for the Consumer. They Should Be Solving for the Need.

Beauty Brands Are Solving for the Consumer. They Should Be Solving for the Need.

The beauty industry has become highly skilled at identifying consumers. Brands know how to group audiences by age, gender, skin type, hair type, income, generation, beauty routines, and purchasing behavior. With access to detailed consumer data, brands can create highly specific audience s

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